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Research reports

Prudential 'pace of mind' commercial pretest

Two double head versions of the new "Peace of Mind"commercial featuring home contents cover have beenproduced. Each commercial has the same soundtrack, butthey differ in their visual treatment.Research guidance was primarily required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Prudential 'pace of mind' commercial pretest. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/prudential-pace-of-mind-commercial-pretest


Research reports

Qualitative research into attitudes to peat and related products

Primary Contact Ltd., anticipate the development of an advertising campaign for Forest Bark, a peat type product currently marketed by ICI.Accordingly qualitative research was required concerning attitudes and behaviour in relation to peat and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into attitudes to peat and related products . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-peat-and-related-products-


Research reports

Qualitative research on Crowbar packs and concepts

Rowntree Mackintosh has developed a new children's chewy bar - CROWBAR. The objectives of this research were to examine: 1. Responses to the pack designs in terms of their visual appeal and general product communication; 2. Attitudes to the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Crowbar packs and concepts. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-crowbar-packs-and-concepts


Research reports

Coconut caramel bar: Concept, name & pack research

Following previous research, the number of cherries in the bar and the whiteness of the coconut have been increased. Three advertising approaches have been developed, together with packs and names.The research objectives were:1. Generally to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Coconut caramel bar: Concept, name & pack research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/coconut-caramel-bar-concept-name-pack-research


Research reports

Qualitative research into Findus advertising

J. Walter Thomson, in conjunction with Findus Limited,have developed a TV campaign featuring the food valuesof Findus products, and including the line 'We handyour success on a plate'.The commercial available for testing featured a savorypancake. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into Findus advertising . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-findus-advertising-


Research reports

Qualitative and quantitative research into the lovable nuts TV campaign

Geers Gross Ltd. have developed on behalf of UnitedBiscuits Ltd. a new television campaign for KP nutsfeaturing Charlie Brown type characters with Americanaccents.Some concern has been expressed over thedesirability of using American accents in terms...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative and quantitative research into the lovable nuts TV campaign. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-into-the-lovable-nuts-tv-campaign


Research reports

Qualitative research into Gestetner advertising

Conversations with Gestetner salesmen have revealed thatGestetner at present has the corporate image of an oldfashioned company. SJIP has decided to capitalize on the obvious strengthsof Gestetner, and begin to remove any negative elementswithin the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into Gestetner advertising. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-gestetner-advertising


Research reports

Qualitative research into National Westminster press advertising

J. Walter Thomson Limited on behalf of National WestminsterBank Group Limited has developed a press campaign whichis designed to encourage business customers of NationalWestminster to become more aware of, and use more of theBank's corporate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into National Westminster press advertising. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-national-westminster-press-advertising


Research reports

Qualitative research on Nutty TV advertising "Vanish"

A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas.This research was undertaken in a 'new' area, (Lancashire) and an 'old'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Nutty TV advertising "Vanish". ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nutty-tv-advertising-vanish-